Have you ever tried to drive traffic from facebook groups and failed to get any? Group owners might have knocked you out from groups or group members protested to get you out when you are sharing your links. I have faced the same dilemma, but lately, I have cracked the code to get real high-quality traffic. In this article, I will divulge the secret.
This method will not only teach you to drive enormous traffic from facebook groups but will help you make a trustable person overall.
Now, to get results, you need to change your perception before applying the method stated below. “Remeber people don’t like to sold, they feel good when someone helps, in turn, they trust you.”
I am assuming that the product which you are promoting holds real value for the consumer.
Once you gained the trust of the group members who will soon be your customers (Not all but some) they will not only buy once but again and again if you will maintain your relevance and not pitch them something which isn’t for them.
With that being said, Let’s first start with understanding some basic goals of all the parties involved in the whole process.
- Group Admins
- Group Members
You, of course, want people to go to your website and do the desired CTA (Call-to-action).
Group Admins want to protect groups from spammers and want groups to be engaging
Group Members are seeking content, valuable connections, answer to their problems and some good engagements.
Facebook wants to play fair according to community terms and conditions.
If you are able to crack this up, then you win the half war.
What not to do? (Strict warning)
Before, starting what to do, let’s talk about what you shouldn’t do.
- Don’t spam groups
- Don’t promote Click baits (Such as make $1000 a day). You know it isn’t true and you are welcoming a high bounce rate
2 Types of behavior people appreciate on Facebook groups
- Helpful comments
- Perfect emotional Post
How or Post helpful comments
It’s simple as it sounds. If your niche is a digital marketing group, and you are in a few groups related to the same niche, go to those groups and find out what people are posting.
There is a chance someone must have posted their pain point. Now, you know that person grappling with a problem and if you have a solution don’t just jump the gun by promoting your product/service in comments and if finds your solution worthy, he/she will reply back and if your product or service can help then pitch in a gentle way like “Glad that my comment helped you in solving your problems, check out my page, you will find something which will help you solve your problem further”.
I use it pretty much daily and my first sale was $500. Boom 1st sale and I know it works. People don’t have time to read your cold offers they want a solution to their problems. In marketing and sales, it’s a saying when you find someone’s problem, you can have him as a client. In addition to traffic, you will have a Lead and maybe a customer for life.
Circling back to motives of parties now. With this, all parties will be satisfied.
How to write a Perfect Post?
This is a million dollar question, how to post in order to gain traffic?
Let me tell you how to make a post that works and certainly will work for you if you have followed everything that has been mentioned in this article so far.
1. Tell a Story -Undoubtedly, we are addicted to stories. They rule our attention Span.
Why? I don’t think we need to enter into the evolutionary biology, allow’s just claim that stories were used to be hand down wisdom in between generations.
So you require to tell … a story but about what?
A story regarding your Idea customer reaching to their desired goals.
In every story, there are three important things – Protagonist (Related it with the consumer), Problem (Write about his pain point and don’t forget to magnify the pain point, talk about implications to make them worry more), Solution (Your product or service).
Please Note: Send requests in groups which are active and have at least 1000 members.
To find if a group is active or not check out the picture
Glean to the read mark, It shows that in this group the posts frequency is 10+ a day, it means it’s an active group.
2. Crafting a Post – Once you craft a post using the story pattern which we saw above (Use Protagonist, Problem, Solution).
3. Add a Link – Of course, the final goal is to make people click your link. But we should add a link at the right moment. We need to wait until we get the optimum amount of engagement. There is no right or wrong way to go about it, you can test out different variations. I generally don’t post links in my post but I put in comments. Check out if this works for you. I aim high amount of engagement.
Try the steps mentioned in the article and I am certain that you will get more traffic from Facebook.
Also, comment and tell me if you got enough traffic from Facebook Groups?