Marketers have this reputation to turn crap into gold although it’s a fallacy. A crappy product is always crappy, good marketing can help you get some attention and a few sales but once the product is in the hands of the final consumer, you are done.
The consumer is smart, he/she knows what to buy and if you hurt his buying beliefs, your brand should get ready to face some massive hits.
In this digital age, where everything is exposed to social media, can you expect to sell a crappy product and get away with it?
In today’s time where we are heading toward personalization, even average products don’t have a chance in the market. Your Product must be awesome. That’s when marketing can help you. People tend to forget this all the time.